Proper marketing can escalate the business to new heights, and bad marketing can result in the demise of the same business. Marketing is the most important sector of a business and requires a good marketing team to promote the product or service among customers. If you are running a small business, you marketing budget will also have a limit. Here are the ways you can have powerful marketing for your business with a limited budget.
Boost your imagination and creativity to come up with strategies which can promote your business on the streets, instead of billboards and TVs. Hire secret agents and send them among people to talk about your product, so people’s mind will be fed with an idea of checking out your product. Few examples of guerrilla marketing are flash mobs and giveaways to random people.
Almost all of the world is now connected on social media by one or the other platform. Social media marketing just requires an account of your company, which can connect with people and get to know them more closely. Activities such as online events, QnA, Live launch of products on social platforms can help in boosting the sales of your products.
Create Valuable Content
Your potential customers will always expect more from you. You need to be creative with blogging, creating videos, hosting podcasts to keep your customers informed. You will have authority as an expert as well as get free traffic on your videos. You can also invite celebrities over your podcasts, which will gain you an extra audience. Make sure that any content you push out is SEO optimised.
Contest and Giveaways
Organize contests and giveaways to keep treating your audience. This will help in building a better relationship with your customers and also connect better with potential customers. You do not have to purchase expensive gifts. Personalized goodies such as pen, diaries and calendars are a good option and can be ordered in bulk.
Piggyback your partners
If you have a small marketing budget, you can take the help of your complimentary businesses like manufacturers, suppliers, and vendors to promote your product. This will help both of your businesses to improve.
Leverage scalable advertising channels
Local TV channels, radios and newspapers can help in promoting your products at much more affordable rates. Start from your locality and slowly reach out to bigger entertainment houses as your business starts to bloom. You can also promote your latest products and services through SMS, emails, special coupons, window decals for taxis, etc.
Milk the media
Help each other
You need to make your marketing a pleasant experience for your customers rather annoying. You can do this by delivering the necessary information to your audience in a brief way. You should provide assistance to your customers in case they need to know more about your business. In the meanwhile, you should not forget to keep your customers entertained. Otherwise, they will disappear shortly.