Volume 2 Number 1 March 2010  ISSN: 1836-070X

 

            CONTENTS

 

1

 Institutional Environments For Entrepreneurship In Emerging Economies:  Brazil Vs.  Mexico :Rangamohan V. Eunni                                                 

2

 Demographic and Personality Profile of ‘High Active’ and ‘Low Active’   Exercisers: A  Discriminant Analysis: Sheau-Fen Yap &Md. Nor Othman            

3

 Adoption Of M-Commerce Services: The Case Of Bangladesh:  Md. Aminul Islam,Tunku Salha Binti Ahmad,Mohammad Aktaruzzaman  Khan Mohammad Hasmat Ali                                      

4

 Values and Cultures in Integrating Business :A Comparison of Bulgaria,  Finland and Japan: Vesa Routamaa, Tiina Hautala and Yukie Tsutzuki    

5

 

6

 Marketing’s Great Identity Crisis: A Revised Definition and an Urgent   Research Agenda : Roger Brooksbank, Janet Davey, and James McIntosh        

7

 Using Constructed-Response and Multiple-ChoiceQuestionsin  UndergraduateExaminations: JohnMcElvaney                                                  

8

 An Empirical Assessment of the International Joint Venture Motives of  Developing and Developed Countries :Rajeev D Sharma                                    

9

Are Males and Elderly People  more Consumer Ethnocentric ?:  Rooma Roshnee Ramsaran-Fowdar                                                                   

10

The Effects of Commitment-Based Human Resource Management on Organizational Citizenship Behaviors: The Mediating Role of the   Psychological Contract: Ki Yeong Lee & Seongsu Kim